In our recent Business Leader Survey, 70% of respondents said that they would spend more time on their marketing and generating new sales if they were free from handling the day-to-day financial aspects of the business.  While our firm can certainly assist them with their accounting needs, we turn to the experts for sales and marketing guidance.  With that said, we are pleased to be sponsoring an upcoming workshop entitled “Closing In-Bound Leads” presented by Matt Nettleton of Trustpointe, Sandler Training and Lorraine Ball of Roundpeg.  This is what they have to say:
“It is every business owner’s dream to have dozens of targeted, quality leads pouring in, generated by your website, social media campaigns, and blog.  No more worrying about whether your salespeople are making cold calls.  No more people who can start conversations with ‘We’re not interested’ or ‘We’re happy with our current guy.’
But somehow the sales are not getting to your bottom line like you expected.  Is in-bound marketing a good idea for generating leads for the sales force?  Yes, but…
Training your sales team to effectively handle in-bound leads is the key to making your marketing investment work.  There is a system that works – a repeatable, measurable system that allows you to coach your salespeople and grow your revenue.”
If you would like to learn from these gurus, please attend the workshop on July 26, 2012 from 11:00-1:00.  There is no charge to attend and lunch is included.  Located at 6666 E. 75th Street, Indianapolis, IN  46250.  Please RSVP to Raegan Potter at (317) 782-3070 or [email protected].