At the end of 2009, Simons Bitzer & Associates conducted a five question survey of Central Indiana Business Leaders. We wanted to find out, among other things, what they felt their business challenges would be in the upcoming year. Overwhelmingly, we found that business owner and leaders were looking for more sales, more orders, more projects – and they did not have a large budget to get there.

With that in mind, we invited Jeff Bowe, ACTUM Group, to present an interactive sales training workshop at our firm last week. While we offer traditional accounting services, as well as outsourced, our true passion lies in helping small and medium sized business owners not only succeed but also maximize their profitability. We were please to host this workshop and we received outstanding feedback from our participants.

While I would encourage any owner or manager to inquire into Jeff Bowe’s training, I wanted to share a few of his key points for those unable to attend.
• Start selling to a smaller niche of people
• Use social media tools to narrow your market
• Focus on profit over volume
• Be perceived as the only one who does what you do in your market
• Ask your customers what they are really buying from you and focus your marketing efforts on that

For more information about Jeff Bowe and ACTUM Group, please visit www.ActumGroup.com

For more information about Simons Bitzer’s next workshop, visit www.SimonsBitzer.com