The S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) Analysis is a systematic diagnosis of the external and internal factors that effect the profitability and market success of any business. By looking at both the negative and positive elements simultaneously, a SWOT Analysis provides a simple, rounded perspective on evaluating a particular business idea, an area of operation, or the business as a whole. It can also suggest strategies for responding to the situations you will uncover – how to build on established strengths, minimize weaknesses, seize opportunities and counteract threats.
To learn about using a SWOT Analysis for your own business, please join us for a complimentary workshop from 11:30 – 1:00 on Wednesday, May 25th at Simons Bitzer & Associates. Lunch will be provided. Please RSVP to Raegan Potter by May 23 at [email protected] or (317) 782-3070.