People don’t become customers overnight. Helping those strangers get to know you is a process which involves sending the right messages at the right time. In this session, we will look at how social media, inbound marketing and email can be used together to move prospects through a process which transforms random strangers into raving fans.
Join us for a lively session in which you will learn how to: :

• Use your website as the center of your marketing activities
• Drive traffic to your website using social media. As well as understanding which social communities make the most sense for your business.
• Construct landing pages to convert casual visitors to prospects
• Develop a relevant eMail campaign to stay in touch with existing customers and help convert prospects to clients.

When: Tuesday October 8th from 8:00 am to 9:30 am
Where: MOVED to HR Tilson Conference Center  1530 American Way, Greenwood, IN 46143
RSVP Required – Registration Closed
About the instructor: 
Lorraine Ball is the Creative Director of Roundpeg, an Indianapolis Digital Marketing Firm.  In this role, Lorraine is typically at the center of the managed chaos that is life in a small business. She takes pride in being the round peg who refuses to fit into a square hole. After more than 20 years in corporate America, including executive-level positions at Carrier Corporation and Conseco, Lorraine tired of red tape and one-size-fits all mentalities.   Today, she and the crew at Roundpeg specialize in marketing strategy, web design and social media.
This program is made possible because of support from MainSource Bank.