Kathy Hopkins

Follow These Suggestions for Better Pricing Decisions

Every aspect of your business, including long-term viability, short-term profits, market share and customer loyalty are all affected by the prices you set for your products and services.  There is no perfect answer to this important decision, but you can use the following tried-and-true principles as a guide. Cover costs. At a minimum, the cost […]

June 8, 2016|
Lisa Rollings

Online Customer Service is Important

Excellent customer service is critical for any business, but challenges arise when dealing with customer complaints over the internet.  Take the following suggestions into consideration when responding to a customer complaint via email, social media or other online venues. Be honest. The anonymity of online communication makes it easier for customers to react with less […]

April 27, 2016|
David Winters

Update Your W-4 to Adjust Your Withholding

If you received a big tax refund or owed a lot of money to the IRS for 2015 taxes it may be time to update your Form W-4 with your employer.  Form W-4 is the Employee’s Withholding Allowance Certificate which tells your employer how to calculate your federal income tax withholding and you should consider […]

April 5, 2016|
Gregory Simons

Lack of Diversification Makes for Risky Business

Don’t put your business at risk by relying on too few customers, vendors or key employees.  To ensure your business is adequately diversified, consider the following: Customers. Being dependent on only a few customers for the majority of your sales could cause trouble.  Imagine what will happen if your largest customer requests a major price […]

March 28, 2016|
David Winters

Smart Review Tactics Lead to Long-Term Business Success

If you are a business owner the majority of your day is likely spent monitoring operations and dealing with everyday problems.  Nevertheless, a comprehensive review can benefit your business so make sure you set aside some time and consider the following key areas: Insurance coverage. It may seem convenient to opt for automatic renewal but […]

March 14, 2016|
Kathy Hopkins

Sunk Costs Could Lead to Bad Business Decisions

Are you afraid that pulling the plug on a failed contract would be “wasting all the money” your business has spent so far? That could mean sunk costs are causing you to make your decision based on emotion.  Expenses spent on non-performing contracts, for example, are sunk costs.  They are past expenses that are irrelevant […]

February 25, 2016|
Lisa Rollings

Complaints Can Be Opportunities

A customer complaint presents you with three opportunities. One is to identify something that is not working right in your organization and the opportunity to get feedback. Another is converting a disgruntled customer into a loyal customer. The opportunity to head off negative publicity is another. Follow these four steps in order to turn a […]

February 3, 2016|
David Winters

Corporate Minutes Support Tax Deductions

If the IRS questions a choice made on your tax return, having well-documented corporate minutes can provide valuable supporting evidence.  When related-party transactions are involved, such as payments, loans or distributions between the company and you or other owners, corporate minutes become especially important.  As an example, the amount of your compensation may be challenged […]

January 26, 2016|
Gregory Simons

How to Reduce Inventory Risk in Your Business

Examine the balance sheet of most retail or manufacturing businesses, and near the top of the asset list you are going to find inventory.  Raw materials, supplies, work in progress, and finished goods are all included in an accountant’s definition of inventory.  This includes merchandise that managers expect to sell in the normal course of […]

December 22, 2015|
Kathy Hopkins

Good Communication Keeps Your Customers Happy

Attracting new customers requires a great deal of effort so you want to keep them as long as possible once you’ve attained them.  One thing that can help keep your customers happy is good communication.  You will want to keep your customer in mind at each stage of the relationship and let them know they […]

December 14, 2015|